2022

I graduated from ECV Creative Schools & Community with a degree in Graphic Design, following an earlier qualification in Graphic Facilitation.

I also worked in the events industry, covering concerts and festivals through public relations, marketing communications and event photography. I conducted interviews, produced visual content and collaborated with production teams and artists.

2023

I worked as an Art Director at L’Oréal’s global headquarters, contributing to two major international campaigns: Sense of Purpose and Behind French Luxury. I also created social media assets and internal communications for teams across the group.

Alongside this, I continued working independently with clients across various industries, including investment, behavioural science and music.

2024

I expanded my practice into development, building market analysis tools for limited-edition products. This enabled me to combine profitability analysis with the marketing communications surrounding their release.

2025

I transitioned fully into independent work, with a growing focus on art direction, CGI and 3D design for advertising.

2026

Met with Mercedes-Benz creative teams to explore potential creative opportunities.

Developed the campaign approach for w24 and currently leading its development.