International Campaings

Behind French Luxury explores the vision of L’Oréal Luxe, the world leader in luxury beauty, celebrating French excellence, craftsmanship and creativity through its iconic brands. Each product unfolds through dedicated movements and storytelling, while an omnipresent blue art direction creates a shared visual identity, allowing each design to express its uniqueness while remaining connected to the same entity. Crafted in studio through a hands-on approach, the project combines physical set design, precise movements and hand-drawn blueprint sequences to reveal the details, emotions and savoir-faire that shape L’Oréal Luxe’s vision of luxury. Together, these elements create a cinematic language that reinforces the campaign’s precision and emotional resonance.

Social media communication designed to extend the campaign through short and interactive experiences. From ASMR-inspired content to playful formats inviting users to match each product with its silhouette, the assets were created to encourage interaction and discovery. Conceived as ephemeral, engaging pieces, each execution was tailored for short-form social platforms while maintaining the campaign’s visual identity.